In the last 5 years alone, the internet and how people do business online have changed significantly. Competition to rank high in the search results has grown as companies try to get more exposure for their products and services. Search engines are always changing their ranking algorithms, but it’s clear that website quality and user experience remain the highest priorities for SEO and website visibility.
Technical SEO services address these ranking factors by identifying any technical issues and making on-page optimizations.
Technical SEO refers to the optimization of the technical aspects of a website that has a direct effect on its visibility and rank in the search results.
By ranking higher in the search results, websites have a greater chance of receiving more organic traffic to their website.
Technical SEO services aim to systematically identify and fix these technical aspects.
The foundation of the SEO process is technical and on-page SEO. These are the two main technical SEO services, and together they include many factors that affect website visibility and ranking.
But what is at the heart of SEO?
For search engines, such as Google, User Experience (UX) has always been a critical factor for getting more exposure. Only a technically sound website can deliver a quality experience.
Technical SEO services include any technical SEO issues and on-page optimizations, which can both be identified in an SEO audit and acted on immediately.
Actions for improvement can be prioritized, and its value can be seen straight away.
Fixing these issues and optimizations has a strong correlation to a page’s ranking score, which helps it achieve a higher spot in the search results.
Technical SEO addresses some major issues that can affect not only functionality but also the user experience. Search engines can identify technical signals that contribute to a positive browsing experience, and use these signals to determine how high your website ranks.
There are six main sub-categories in technical SEO;
Can your website be found online, and are there any indexing or redirecting issues
Every second counts, and every piece of content holds it back
It's easy for pages to be hijacked when there are holes in your security
Website layout, internal linking, URL structure and more
Find all your intentional and unintentional link errors
A big part in monitoring and gaining feedback
On-page optimization is a technical service for improving existing content (or adding missing content) on individual pages.
All website pages contain words and images that contain keywords, which are used to determine how relevant the page is in relation to the search query.
Not just there to look pretty. Optimized and loaded with keywords
Meta data adds keyword relevance and improves click-through rates
Without proper structure and tags it's difficult to see the bigger picture
Duplicate and thin content are impactful in a negative way
Content marketing and Conversion Rate Optimization (CRO) are not technical SEO services but rather fall under an SEO Strategy. A strategy by definition is a plan that takes much longer to implement, and the outcome will vary depending on many factors.
Unlike technical SEO services which can be acted on immediately, measuring the effectiveness of an SEO strategy can take many months or sometimes even over a year depending on the industry, website age, and SEO budget.